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Of the 59% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Full Throttle in the United States. energy drink consumers had heard about Full Throttle in the media, on social media, or in advertising over the past three months. What's the buzz around Full Throttle in the United States? Set in relation to the 13% usage share of the brand, this means that 62% of their consumers show loyalty to the brand. How loyal are the consumers of Full Throttle?Īround 8% of energy drink consumers in the United States say they are likely to use Full Throttle again. That means, of the 59% who know the brand, 22% use them. What is the usage share of Full Throttle in the United States?Īll in all, 13% of energy drink consumers in the United States use Full Throttle.

respondents who know Full Throttle, 25% of people like the brand. However, in actuality, among the 59% of U.S. energy drink consumers say they like Full Throttle. How popular is Full Throttle in the United States?

The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name. When it comes to energy drink consumers, brand awareness of Full Throttle is at 59% in the United States. The ‘energy drink’ part is surprisingly very ordinary to look at.How high is the brand awareness of Full Throttle in the United States? The multilayered outline is gone, while the background is substituted by a black spade-like shape. The letters are much sounder geometrically, although still reminiscent of knives. On the drinks themselves, the emblem is a bit softer. The only other visual element is the ‘Energy Drink’ inscription in much the same style as the main part. It’s then placed onto a square background of a dark grey color. The text is outlined in black and then in a thinner red layer, and an even slimmer white one. In short, they are tall, thin, strewn all over the canvas and curved upwards from the bottom. The brand’s logo features its own name written in metal-colored letters and with the same appearance as sharp metal blades.